- It enables you to know your customer, personalize with intelligence, and engage across the entire journey.
- It’s the only integrated customer engagement platform that enables you to deliver personalized customer engagement at scale on every channel, from email to web, mobile, social, and digital advertising. Marketing Cloud covers it all.
- It works with the rest of the Customer Success Platform (Commerce Cloud, Service, Sales, Experience). Marketing Cloud connect is used to sync data of all these clouds.
Products of Marketing Cloud
- Audience Studio: Capture data from any source and device, then unify, segment, and activate audiences to create valuable customer experiences.
- Data Studio: Expand your reach with a data sharing platform where publishers can share 2nd party data with marketers in a trusted and transparent way.
- Datorama: Enable cross-platform marketing intelligence by unifying data sources, visualizing AI-powered insights, and creating actionable reports to drive ROI.
- GoogleAnalytics360: Gain cross-channel insights for seamless customer journeys with Google Analytics 360 + Marketing Cloud.
- JourneyBuilder: Deliver cross-channel personalized experiences at every step of the customer lifecycle with campaign management.
- InteractionStudio: Visualize, track, and manage customer experiences with real-time interaction management—driving valuable engagement at the right moment.
- EmailStudio: Use data from every department to build smarter email—from basic marketing campaigns to sophisticated 1-to-1 messages.
- MobileStudio: Send consistent SMS, push, and chat app messages in real-time.
- AdvertisingStudio: Use CRM to securely power 1-to-1 advertising across Google, Facebook, LinkedIn, Twitter, Pinterest, and Display at scale.
- SocialStudio: Listen, publish, and engage to create customer advocates. Connect social to marketing, sales, and service in one platform powered by AI.
